BUILD UP CPG 2026 – Build In Tulsa

Product Validation in Four Weeks

Applications close February 22, 2026

BUILD UP CPG (Consumer Packaged Goods) is a hands-on readiness and validation program for early-stage consumer product founders who want to test demand, clarify their buyer, and build a strong product concept before spending money on production.

You have a product idea.

Maybe it’s a food, beverage, beauty, wellness, or physical product.

Maybe people say they love it — but you’re not sure if that means they’ll actually buy it.

You need BUILD UP CPG.

Program Details

BUILD UP CPG 2026 is a four-week series of workshops in March 2026 where ideas become validated product concepts. This program is designed for early-stage consumer product founders who want to test demand, define their buyer, and build a strong product concept before spending money on production.

This program is for you if:

You have an idea for a physical or packaged product
You’re not sure who your real buyer is yet
You want to test demand before manufacturing
You’re figuring out pricing, margins, and channels
You want to be prepared for pitch nights, Blueprint, or future accelerators

You do not need:

A finished product
A manufacturer or supplier
Retail placement
A pitch deck

BUILD UP helps you build toward those things with intention.

What Makes BUILD UP Different

BUILD UP CPG is not about rushing to production.

It’s about making sure your product should exist.

In BUILD UP CPG, founders focus on:

Understanding the real consumer or buyer problem
Defining a clear, differentiated product concept
Testing demand with low-risk MVPs
Learning how CPG businesses actually make money
Preparing for next-step opportunities with confidence

This is the step before scaling, wholesale, or retail expansion.

What You’ll Walk Away With

By the end of BUILD UP CPG, most founders leave with real progress:

A clear problem and buyer definition

A validated use case and buying occasion

A strong hero product concept

A defined CPG MVP
_{(Samples, concept tests, pre-orders, packaging mockups)}

Early pricing and margin awareness

A simple financial snapshot

A 90-day plan and a clear next step

How the program works

Week 1: From Idea to Validated Problem

March 7, 2026
Theme: Getting clear on demand before you build
—
This week helps you slow down and validate who your product is for and why they’d buy it.

Week 2: Product Concept, Differentiation & MVP

March 14, 2026
Theme: Turning insight into a product people choose
—
This week focuses on shaping the product concept before manufacturing.

Week 3: Market, Pricing & Go-To-Market

March 21, 2026
Theme: Understanding how CPG products make money
—
This week helps founders understand pricing, margins, and early sales without spreadsheets overwhelm.

Week 4: Pitch-Ready & Pathway-Ready

March 28, 2026
Theme: Tell the story, show the validation, plan what’s next
—
This week prepares you to confidently step into pitch nights, Blueprint, or your next validation phase.

Partner Programs
that accelerate your growth

We've teamed up with these accelerators and investors to open new doors for Tulsans, offering greater access to funding, mentorship, and resources. Let’s find the program that’s right for you.

Built for Tulsa and for Founders Often left out

BUILD UP CPG centers:

Tulsa-based or Tulsa-committed founders
Diverse and underestimated entrepreneurs
Product builders who haven’t always had access to capital or CPG expertise

This is about expanding who gets to build consumer brands — and doing it the right way.

Innovation doesn’t belong to a few — it belongs to anyone willing to learn and do the work.

Apply Today Join an Info Session

Interested in building a tech startup?

Check out BUILD UP Tech

Build In Tulsa provides entrepreneurs with a network of accelerators, mentoring, education, networking, and direct financial assistance to build community and strategic partnerships.

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BUILD UPCPG 2026